ANNE NEILSON HOME
Anne Neilson Home is a nationally known line of luxury home products. The growing line features books, journals, notecards, candles, and prints.
Anne and her team wanted to refresh the homepage and make online browsing more efficient for customers. The homepage is now full of vivid imagery and hover effects that help entice users to click to see more.
The e-commerce enhancements include customized quick view and add to cart pop-ups. These features allow users to quickly access information about a product and add it to their cart or return to the products listing page. These actions can now be accomplished without having to use the back button, creating a smoother UX.
