Red Hat OpenShift 4
Product launch campaign
The goal of this campaign was to deliver a creative platform that communicated the OpenShift 4 value prop to multiple audiences across a variety of channels. As the lead digital designer on the campaign, I worked closely with digital and content strategists to craft a web architecture for the campaign pages based on two audiences, business leaders and developers.
The design of the overview page, which targets business leaders, begins with an engaging looping hero video. Photography from the anthem video and customer videos were also included on the page. The product details page, which targets developers, incorporates screenshots of the product, demo videos, and details about the new features being released. On both pages, the interaction design encourages the user to keep scrolling.
